TechBranders. Integrated branding and sales strategies for technology companies.

TechBranders is division of Zosel&Co., a Minneapolis, MN based marketing communications firm offering an extensive 18-year history of with technology marketing and technology branding projects. Zosel&Co principal Scott Zosel created the TechBranders website to provide a full-service marketing resource for technology companies who need a high level strategic approach to marketing communications., and to provide a more focused vertical marketing vehicle for reaching technology companies. The site is fully optimized for search engines as an authentic, real-time demonstration of our capabilities in that area.

With an experienced management team, TechBranders brings nearly 50 years of business and marketing strategy to help our technology clients achieve strategic clarity and profitable business growth. We have several cut-to-the-chase tools and processes that help make this a reality.

Our agenda is your agenda.
Like any emerging technology company, growth is critical to your company, particularly if you’re considering an IPO or other initiatives. We are not ‘yes’ people, but technology business strategists and technology marketing specialists who focus on driving your business forward. Most companies have ad agencies and in-house marketing departments producing lots of busy work, but they do not have proven processes in place that make absolutely certain their positioning and message will resonate with their target markets.

A scientific approach to technology marketing.
It’s not creativity, gut instinct, or flavor-of-the-month promotions. We provide a data-driven perspective on the drivers of your business and our methodologies accomplish one key outcome: profitable growth for your company. So how do you get there?

For starters, it’s not doing the same thing over and over again and expecting a different outcome. Optimum positioning, sales strategy, and marketing implementation are user-based, and are rarely formulated on what management thinks might work. Instead, it’s all about what your target audience tells us will work. Simply stated, we take the guesswork out of business and marketing strategy with strategic clarity, focused direction and tangible, measurable results.