No-Nonsense Brand Planning Workshop

Everyone wants a more competitive brand, but no one wants to pay thousands to achieve it. Conducted on site at your company by Scott Zosel, our brand planning workshops are designed help you and your staff quickly determine the correct messages, graphic imagery, and promotional offers that will resonate with your target audiences and persuade them to take action on your behalf.

To schedule a brand planning workshop for your company, call TechBranders at 612-874-1876 or email info@techbranders.com

How can this workshop help your sales and marketing efforts?

Our logical process helps you create a powerful feature and benefit hierarchy that you can use consistenly within all your marketing communications to more persuasively communicate your value to the marketplace.

What areas does the workshop cover?

• Sales and Marketing Inventory – We will work to thoroughly understand your business model, business goals, company history, technical details and any other pertinent market information to help us develop a workable messaging strategy.
• Positioning For Success – Our positioning process covers who your primary target audiences are, and what they want (key drivers) It also covers your competitors: what they offer at what cost and how your features and benefits compare to what the competition offers.
• Competitor Analysis - Analyze your competitors' brands, positioning, taglines, use of imagery and other elements to determine the most advantageous and visible position for you to own in the marketplace.
• Refining Benefits - Refine and prioritize your benefits relative to your customers' needs and wants, and to differentiate your offering from your competitor. Create a logical product feature and benefit hierarchy.
• Marketing Plan Development- The plan will include specific timelines, steps, and deliverables to help you achieve your goals.

To schedule a Brand Plannning Workshop for your company, call TechBranders at 612-874-1876 or email info@techbranders.com.