Featured Case Study: Shavlik Technologies

'People write books about the business growth our technology company achieved in 2002-2003. It was nothing short of phenomenal. TechBranders helped us get there.' - Mark Shavlik, CEO, Shavlik Technologies

In January 2002, Shavlik Technologies was a successful IT consulting firm that also sold a small line of Computer Security Software products in the area of patch management and vulnerability management. Total sales were roughly $1.8 million.

Seeing an opportunity, Principal Mark Shavlik hired TechBranders to help promote a new security patch management solution called HFNetChkProô in mid July of 2002. After making a minor refinement of the Shavlik brand, TechBranders created online and print media plans, brand advertising, banner advertising, and a complete website makeover. With a complete arsenal of marketing tools in place, sales for HFNetChkProô were approaching $15 million by July of 2003.

Today, TechBranders continues to maintain the Shavlik brand, as well as develop lead generation programs, banner and print advertising, tradeshow promotions, collateral and more.

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Ad campaigns - Created several print ad campaigns promoting signature product HFNetChkProô. These were designed to show the target audience, network administrators, that Shavlik designs products to ease their pain.

HTML emails - Shavlik has a large database of customers and prospects who register at their website that receive regular HTML emails promoting new products, discounted offerings, and more.

Direct mail - Used primarily in conjunction with an HTML email campaigns, print direct mail campaigns are created to primarily support other marketing initiatives.

Banner ads - As a primary source of lead generation, we create monthly banner ad campaigns both nationally and internationally on major sites such as eWeek, SCMag, TechTarget, and others.

Website - Developed original website in 2002 that immediately boosted sales by over 200% in three months.