E Marketing

Home | About TechBranders | Contact Us | Articles | Planning | Services | Case Studies | Our Team | Testimonials | How-To's | Links

E-Marketing

The good news, e-marketing isn't nearly as expensive as it used to be. These days, it's a small investment offering a big reward.

I often peruse the internet looking for new e-marketing companies that market technology products and services. It's a great way to quickly spot the truly serious and sophisticated e-marketing. And, those that sorely need help.

What do I mean by sorely needing help? The websites of the technology marketers I refer to are lacking some or all of the five critical components for online marketing success:

Lead Generation
Brand & Message presentation
Positive user experience
Lead collection & conversion
Analytics/Optimization

The truly serious and sophisticated online marketers always, (without exception) have all these components working together like a well-oiled machine. As I surf through dozens of websites of budding technology companies seeking explosive growth, I witness many beautifully branded sites with consistent, compelling messaging. After a quick look at the source code, I notice that many of these sites are also optimized for search engines and powered by sophisticated lead tracking and data collection technology. On the other hand, I'm often shocked to observe many other start-ups, offering seemingly innovative products and services, that are woefully ill-equipped to compete in their particular marketplaces with their current websites.

These 'ill-equipped' e-marketing sites are poorly branded with inconsistent e-marketing messaging, and lack the most basic lead generation functionality and tracking. I see dozens if not hundreds of e-marketing start-up companies relying on websites like this. I can understand that many technology start-ups are strapped for cash, but that's no excuse. Until recently, a fully optimized, branded marketing presence could cost an arm and a leg, upwards of $100K or more. But in today's fiercely competitive marketplace for branding and web development services, a savvy technology marketing company could build a powerful marketing presence with every feature necessary to compete for $25K or less depending on their particular needs.

With that in mind, here's the question that every CEO of a technology startup should be pondering: what investment will take my company further, one new salesperson ($50K + commissions + benefits) or a fully optimized marketing web presence? To those serious technology marketing companies, the answer is obvious. Invest in a high-powered, fully optimized web presence.

So where do you begin?In today's competitive marketplace, there are a number of mandatory website components that every technology marketer should have to achieve their business goals.