Marketing Plans

Marketing Plans

Are You Spending Your Marketing Dollars Wisely?

Too many technology companies waste some or all of their marketing communications dollars without having a marketing plan. They spend too much on things that aren’t really working and too little on things that could pay off in a big way, like a marketing plan. A Marketing Communications Audit and marketing plan offers you a comprehensive, systematic and independent examination of your company's marketing environment - across all customer touch points.
This audit should help you answer these critical questions:

What elements of your marketing mix currently generate the greatest return on investment?
What elements of your marketing mix provide the greatest leverage on opportunities for the future?
Can marketing resources be realigned to improve efficiency and effectiveness?

You can apply proven and affordable approaches that enable you to realize significant improvements in their ROI and companies generally make the cost back in savings within the first three months by answering the above questions.

Techbranders also offers marketing audit services and marketing plan. If you are interested, please fill out our form on the Contact page so that we may contact you and talk about your marketing plan.

If you’re looking for a dramatic way to make a big splash in your marketing plan, print advertising is a great way to get the attention of your prospects, and your competitors. But before you go down this road, take a deep breath and read a few rate cards from your industry publications. If you haven’t looked lately, you might be in for a shock.

How to use it successfully:

These days, if you simply want to generate qualified leads, there are many other more reliable and cost effective methods like sponsored links in highly targeted online newsletters, adwords and many other cost per click online options. The most effective use of print advertising in technology marketing today is simply for branding. Sure, running print ads in a large horizontal publication with 250,000 readers can net a truckload of quality leads, but the cost per lead can be staggering.
If you’re a marketing or brand manager for a large, well funded technology organization with a marketing plan, print advertising is the perfect solution for quickly generating millions of impressions among your target audience. But it’s true role is to support other lead generation campaigns you would be running such as banners, sponsorships, adwords and other that are pointing qualified prospects back to your website where the real customer relationship starts to bloom.Simply put, when prospects see your big, beautiful four color ad in a major industry publication, it gives your marketing plan instant credibility in your category, provided the ad was created by design professionals who understand your business and marketing plan. But that’s another marketing plan.

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Marketing Plans